TikTok Shop For Brands

Discover the power of TikTok Shop, where social media and e-commerce combine. A space where authentic connections pave the way for exponential growth and unmatched ROI, offering a groundbreaking approach to engage and captivate your target audience like never before.

83%
say TikTok plays a role in purchase decisions
79%
discovered new brands through TikTok
71%
made an unplanned purchase because of TikTok
54%
made a purchase from a new brand after seeing it on TikTok

What Is TikTok Shop?

TikTok Shop provides brands with an integrated platform that merges the immersive world of social media with the practicality of e-commerce, all without leaving the TikTok ecosystem.

This allows brands to directly showcase and sell their products within the app, streamlining the customer journey by removing the extra step of navigating to external sites.

By offering a seamless shopping experience directly where engagement is highest, TikTok Shop significantly reduces purchase friction, enabling brands to effortlessly convert their TikTok viewers into customers.

01
Expand Reach & Visibility

Leverage TikTok's vast, engaged audience of over 1 billion users to enhance your brand's visibility and reach new potential customers effectively.

Tap into an environment where viral trends and content authenticity lead to increased brand recognition and loyalty, making your products more discoverable to a global audience ready to engage and convert.

Seamless Shopping Experience

Transform the way customers interact with your products through a closed-loop, streamlined shopping experience directly on the TikTok platform.

This approach not only leads to higher conversion rates but also allows customers to convert instantly at the point of discovery, significantly reducing drop-offs and minimizing the number of touchpoints required.

02
Leverage Affiliates & Influencers

Maximize your brand's impact by partnering with TikTok's diverse network of affiliates and influencers, harnessing their credibility and reach to authentically connect with a wider audience and drive meaningful engagement.

TikTok Shop completely simplifies the process of collaborating with creators, who not only generate top-of-funnel awareness but also drive bottom-of-funnel conversions, ensuring a comprehensive impact on your marketing objectives.

03
Fully Attributable ROI

Unlock precise insights into your marketing spend's effectiveness with our advanced tracking and analytics, allowing for the optimization of strategies and maximization of return on investment through data-driven decisions.

TikTok Shop provides comprehensive visibility into the origins of your sales and the effectiveness of the marketing strategies deployed, enabling a clear understanding of performance metrics and facilitating the fine-tuning of your approach for optimal results.

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How Does It Work?

TikTok Shop offers four native ways for sellers to generate revenue:

Short Videos
Livestreams
Product Showcase
Shop Tab

Elevate your Brand with Z Media

By partnering with Z MEDIA, you're opening doors to new revenue opportunities and strengthening your brand's presence on TikTok.

01
Platform Pioneers

Throughout our longstanding partnership with TikTok, we've been integral in steering its course and fostering innovation. Our pioneering position has allowed us to lead the way in harnessing the platform's unique social commerce capabilities, shaping the landscape for brands and creators alike.

02
Growth Accelerators

Generating over $2.5 million in GMV for our clients monthly, our track record establishes us as adept specialists at leveraging TikTok for amplifying sales and fostering brand expansion.

03
The Benchmark

Our expertise in TikTok, affirmed by winning the Creator Growth Championship for six months running, is backed by a network of over 10,000 creators. Our creators are enhanced by our acclaimed training program, recognized by TikTok itself as a benchmark in the industry.

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How Z Media Can Help

01
TikTok Shop Setup

Seamlessly integrate your brand within TikTok Shop, opening a direct sales channel to engage and convert your target audience.

02
Shortform Content Production

Craft compelling, high-quality short videos tailored to captivate TikTok's diverse and active user base, enhancing brand visibility and engagement.

03
Full Account Management

Receive comprehensive management services for your TikTok account, ensuring consistent growth and engagement through strategic content and community interaction.

04
Influencer & Affiliate Activations

Tap into our extensive network of influencers and affiliates to amplify your brand's reach and credibility, driving impactful endorsements and conversions.

05
TikTok Paid Ads Management

Leverage our expertise in TikTok Ads to maximize your ROI, utilizing targeted ad campaigns designed to reach and engage your ideal customers.

06
TikTok Training & Consultancy

Empower your team with the knowledge and strategies needed to excel on TikTok, from basic navigation to advanced marketing tactics, through personalized training sessions.

07
UK & US Expansion

Navigate the complexities of entering and thriving in the UK and US markets with our tailored strategies that leverage TikTok's vast audience across these regions.

08
TikTok Shop 3PL & Logistics

Streamline your TikTok Shop operations with our logistics and third-party logistics (3PL) solutions, ensuring efficient order fulfillment and customer satisfaction.

Unparalleled success stories

Request To See Our Case Studies, They Won't Disappoint You

Request Now
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Frequently Asked Questions

1. Is TikTok Shop safe?

TikTok Shop prioritizes a safe and trustworthy shopping environment by incorporating stringent safety protocols, verified payment systems, customer feedback, and detailed product assessments. These features, alongside a commitment to transparency and user security, enhance its reliability and user confidence. As with any digital marketplace, users benefit from engaging in informed purchasing practices, including thorough review assessments and adherence to secure transaction guidelines.

2. How much does TikTok Shop charge sellers?

For sellers interested in TikTok Shop, it's important to understand the costs associated with selling on the platform. Initially, setting up a TikTok Shop seller account is free, but there are commission fees involved.

In the UK, seller fees are 1.8% for the first 90 days, rising to 5%.

In the US, seller fees are 6% as of April 1st 2024, rising to 8% from July 1st 2024.

Different categories of product will have different fees, for example, electronics will be lower.

3. How do I start selling on TikTok Shop?

To begin selling on TikTok Shop, start by setting up a free account on the platform. This involves verifying your identity with necessary documents, such as a government ID and business incorporation papers. Once verified, craft a seller profile that highlights your brand's unique features, including your logo and contact information. Products can be uploaded manually or synced automatically from platforms like Shopify. Boost your visibility and sales by producing captivating content and leveraging collaborations to create shoppable videos, making it easy for users to buy directly from their feed.

4. What sort of budget do I need to get started?

Launching a TikTok Shop is free, but budgeting for marketing, influencer partnerships, and TikTok ads is essential for visibility and sales. Costs vary by campaign size and influencer count. While starting costs can be low, building up over time, the recommended budget for campaigns is about $10,000/month to fully leverage TikTok's marketing features for increased visibility and sales.

5. Can I sell Amazon products on TikTok Shop?

Yes, you have the ability to sell Amazon products on TikTok Shop and streamline order fulfillment using Amazon's Multi-Channel Fulfillment (MCF). This setup allows sellers to utilize Amazon's extensive logistics for storage, packing, and shipping, catering to existing Amazon platform listings while also facilitating sales on TikTok Shop. Leveraging MCF ensures timely and reliable delivery, enhancing customer satisfaction and loyalty in the competitive e-commerce arena.

6. When did TikTok Shop start?

TikTok Shop officially launched TikTok Shop in the UK in 2021.

This was followed by the US launch in September 2023.

7. Is TikTok Shop good for small business?

TikTok Shop is a great option for small businesses looking for a direct pathway to an audience of over 1 billion users. It enhances the shopping experience with features like shoppable videos, product showcases, and live sales events, while also offering seamless integration with leading eCommerce platforms such as Amazon and Shopify. This expands your business’s digital footprint, positioning TikTok Shop as a multifaceted platform for online growth.

8. Can I drop ship on TikTok Shop?

TikTok Shop is designed for businesses that maintain readily available stock for dispatch, and dropshipping is not permitted, except when leveraging platforms like Printful for the process.

9. Can I sell anything on TikTok Shop?

TikTok Shop prohibits the sale of illegal items, including but not limited to alcohol, drugs, hazardous materials, as well as other restricted categories such as pharmaceuticals, medical devices under professional oversight, pet-related products, temperature-sensitive food items, and content or services of a sexual nature. These guidelines are enforced to create and maintain a secure and positive environment for shopping.

10. Is TikTok Shop like Amazon or Temu?

TikTok Shop operates similarly to Amazon or eBay, providing a platform where both large brands and smaller sellers can showcase and sell their products. While it features some global sellers similar to Temu, TikTok Shop differentiates itself by hosting numerous well-known brands, which enhances its legitimacy and appeal as a diverse marketplace for a wide range of buyers.