How we Delivered 200K+ Clicks and 9M+ Views for Amazon Music
COMPANY
Amazon Music
ROLE
Influencer Marketing
Amazon Music wanted to shake up platform loyalty and grab attention from Gen Z and young millennial users (18–34) in the UK, an audience largely dominated by Spotify.
The task: drive awareness and traffic to Amazon Music’s free trial landing page, positioning the platform as a fresh, valuable alternative.
We built a high-velocity campaign using UGC, creator amplification, and Spark Ads, designed to earn attention and drive real clicks.
Creator Selection
Sourced TikTok creators with strong entertainment, music, and pop culture influence.
Focused on faces with built-in trust from Gen Z and strong call-to-action delivery.
Prioritized content styles that blend humour, voiceovers, and storytelling.
Content Strategy
Created scroll-stopping UGC that emphasized "free trial access" as a no-brainer.
Positioned Amazon Music around underdog energy, something fresh to try.
Integrated cultural references, music memes, and lifestyle fits to hook attention.
Paid Ads Strategy
Sparked the top-performing creator videos to scale reach and repeat impact.
Optimised targeting toward music lovers, freebie seekers, and competitor platform users.
Continuously refined ad copy and audiences to maintain cost-effective CPC.
Optimization
Launched 10 pieces of influencer content, tracked by engagement rate, CTR, and creative style.
Pivoted content based on real-time performance signals, killing underperformers early.
Used organic + paid lift to generate full-funnel visibility from scroll to sign-up.
Here’s what happened when we turned free trials into TikTok-friendly storytelling. Big views, bigger clicks.
Campaign Reach
Over 9 million views across 10 creator videos.
Traffic Performance
Drove 200,000+ clicks to Amazon Music’s free trial landing page.
Brand Perception Shift
Repositioned Amazon Music as a fun, fresh alternative, with Gen Z creators leading the narrative.