Services
TikTok Shop Full Service
TikTok Shop full service growth for DTC brands ready to scale
A TikTok Shop full service partner manages everything required to scale GMV on TikTok Shop, from strategy and content to creators, paid media, live shopping, and ongoing optimisation. Z MEDIA runs TikTok Shop end to end for established DTC brands that want growth without building an internal team.
Who this is for
DTC brands doing £5m+ in annual revenue
Brands without an in-house TikTok Shop team
Teams that want TikTok Shop treated as a revenue channel, not an experiment
Who this is not for
Brands looking for one-off campaigns
Brands unable to discount or seed product
Teams wanting to manage TikTok Shop internally with external support only
Service Components
What we actually do
Our full service model includes:
Strategy and Setup
SKU strategy
Offer and discount strategy
Full-funnel content strategy
Affiliate marketing strategy
Paid media strategy
Live shopping strategy
Content Production
Full funnel content planning
Full content production, including:
Top of funnel awareness & equity content
Middle of funnel interest & belief content
Bottom of funnel creator-style conversion content
TikTok account management
Affiliate Marketing
Affiliate incentive design
Affiliate brief creation
Affiliate recruitment and outreach
Affiliate activation
Ongoing optimisation structures
Creator retention and scale systems
Paid Media
Full funnel paid media setup
GMV Max setup
Objective optimisation
Affiliate & organic content amplification
Live shopping amplification
Ongoing creative optimisation
Live Shopping
TikTok Shop live shopping formats
TikTok Shop lives run from our London studios
Offer mechanics and run of show
Live host roster trained on your products
Live show production incl. a multi-cam setup
Live show direction incl. prompting and product pinning
Operations
TikTok Shop compliance and workflows
Campaign registration
Promotion management
Reporting and GMV tracking
Halo effect measurement across channels
Ongoing optimisation incl. listings and storefront
Case Study
How We Took Meroda Cosmetics From £0 to £500K on TikTok Shop in 100 Days
TikTok Shop full service case study: launching and scaling a DTC brand from zero
The Challenge
Meroda is a fast growing DTC beauty brand based in the Netherlands. Prior to working with Z MEDIA, the brand had never sold on TikTok Shop UK.
There was:
No TikTok Shop setup
No affiliate or creator engine
No organic TikTok presence
No existing UK audience
The goal was clear and commercially aggressive: launch TikTok Shop from zero and reach £40k GMV within three months.
The real challenge was not execution. It was breaking through as an unknown brand in the competitive beauty category while proving TikTok Shop could scale as a primary revenue channel.
The Strategy
Z MEDIA executed a full TikTok Shop end-to-end growth strategy focused on speed, signal validation, and scale.
Creator-led affiliate engine
We built a hybrid TikTok Shop affiliate system designed to generate volume quickly and prove demand. This prioritised creator adoption, velocity and output.
Hero product positioning
The launch centred around one hero SKU, the Meroda Colour Changing Foundation, to create clarity and momentum.
Once traction was proven, we increased AOV through:
Tiered bundles
Buy more save more incentives
Increased free shipping thresholds
GMV Max and paid media acceleration
Paid media was layered in only after organic and affiliate traction was proven.
We used GMV Max to scale winning creator content, accelerating momentum while maintaining efficiency.
Organic content system
Z MEDIA took ownership of the organic TikTok channel, building a consistent content cadence that reinforced the hero product narrative and supported affiliate performance.
The Results
12,000+ creator videos generated, driving constant discovery and conversion
£500,000 GMV in the first 100 days, exceeding the original target by 7.5x
The fastest growing new beauty brand on TikTok Shop UK
TikTok Shop became a proven, scalable revenue channel rather than an experimental add-on.
Other TikTok Shop Case Studies
Outcomes
Typical results
Depending on exact investment levels, our full service model typically results in:
£100k-£500k GMV in the first 90 days
£100k-£300k+ monthly GMV once scaled
Early traction signals within weeks via affiliate and creator velocity
Pricing
Typical investment
TikTok Shop full service engagements typically start from £5k per month, excluding spend.
Additional acceleration layers may include:
Minimum £10k paid media spend
Optional affiliate acceleration budget
Optional content production layer for brands without internal teams
Final scope depends on growth targets, category, and speed to scale.