How we Drove $187K in Sales for Anastasia Beverly Hills in 30 Days
COMPANY
Anastasia BH
ROLE
TikTok Shop
Anastasia Beverly Hills had cultural cachet, but TikTok’s younger audience wasn’t biting.
They needed to rebuild brand affinity, boost visibility, and prove that TikTok Shop could be a high-ROI channel for prestige beauty.
Enter Z MEDIA®.
We designed a creator powered content funnel that educated, inspired, and converted, all natively inside TikTok.
Creator Selection
Partnered with top-tier makeup artists and TikTok-native beauty influencers.
Focused on creators with proven tutorial formats and high trust with Gen Z audiences.
Balanced aspirational glam with everyday looks to maximize relevance and reach.
Content Strategy
Developed a suite of tutorial-first videos to demonstrate real application and product benefits.
Hooked viewers in under 3 seconds, then educated them through step by step routines.
Integrated soft CTAs like 'shop below' and 'get ready with me' to drive native clicks.
Paid Ads Strategy
Sparked the highest-performing creator content to scale reach without sacrificing authenticity.
Retargeted high-intent users (product viewers, engagers, ATC users) with conversion focused messaging.
Continuously optimized ad placements and budgets based on GMV output and ROAS.
Campaign Optimization
Tracked daily GMV, CTRs, and ROAS across both creators and ad sets.
Reinvested in high-performing creators, killed underperformers fast.
Used real-time insights to shape next-wave content and push conversion even further.
Here’s what happened when beauty met strategy, from high impact creators to real TikTok Shop revenue. Real numbers. Real impact.
GMV Performance
We generated $187,000 in GMV on TikTok Shop in just 30 days.
Shop ROI
The campaign delivered a 13x return on investment, proving TikTok is a revenue channel, not just a marketing one.
Brand Relevance
Tutorial content reached millions of Gen Z beauty buyers, reigniting brand love through authentic creator storytelling.