How we Drove $127K in GMV and 20x ROI for COSRX in Just 30 Days
COMPANY
COSRX
ROLE
TikTok Shop
COSRX, the cult-favourite K-beauty skincare brand, partnered with Z MEDIA® to turn TikTok Shop into a core sales channel.
The brief? Grow GMV fast while positioning the brand as a trusted solution for real skincare concerns.
It had to educate, convert, and build trust, all at once.
We built a strategy rooted in credibility, education, and conversion, leveraging creators with real skincare authority to drive GMV at scale.
Creator Selection
Partnered with skincare influencers who could provide expert insight and real testimonials.
Focused on creators with proven authority in acne care, skin barrier support, and ingredient knowledge.
Prioritized those who could build trust fast, not just churn out product recs.
Content Strategy
Delivered educational content explaining ingredients, benefits, and skin routines.
Mixed in real-user testimonials and before/afters to build authenticity and relatability.
Integrated TikTok Shop discount callouts and urgent CTAs to drive immediate action.
Paid Ads Strategy
Sparked high-performing educational UGC to reach skincare-curious shoppers at scale.
Retargeted high-intent users with content tailored to specific skincare concerns.
Combined credibility-led content with conversion-focused ad structures for max ROI.
Optimization
Reviewed daily GMV by creator, content format, and audience segment.
Scaled creators driving the highest AOV and conversion rates.
Refined CTAs and messaging based on what was converting, in both organic and paid.
Here’s what happened when we mixed skincare authority with TikTok-native execution. High trust. High returns.
GMV Performance
We generated $127,000 in TikTok Shop GMV within the first 30 days.
Campaign ROI
The campaign achieved a 20x return on investment, turning education into revenue.
Trust-to-Conversion Funnel
We transformed skincare credibility into real purchase intent, building COSRX’s TikTok presence as both educational and effective.