How we Drove 800% GMV Growth For CRIMPiT in Just 30 Days
COMPANY
CRIMPiT
ROLE
TikTok Shop
CRIMPiT had a cult product and solid proof of concept, but they weren’t seeing scalable results on TikTok Shop.
They came to Z MEDIA® to turn TikTok into a high-converting, creator-powered sales engine.
The goal? Explosive growth, not just engagement.
We built a performance flywheel focused on one thing - revenue that compounds.
Creator Selection
Activated proven top-performers from past campaigns to hit the ground running.
Recruited a fresh batch of UGC-first creators to test new angles and audiences.
Prioritised creators with high conversion, not just high views, securing them with retainers.
Content Strategy
Focused on educational + entertaining hooks that showed the product in action.
Delivered shortform content with strong CTAs driving straight to TikTok Shop.
Positioned CRIMPiT as a must-have, not a nice-to-have.
Paid Ads Strategy
Built custom audiences from product page viewers, video engagers, and add-to-cart users, allowing us to retarget high intent users.
Boosted top-performing UGC and affiliate content with spark ads to scale reach without losing authenticity.
Reallocated spend in real-time to double down on high ROAS creators and content.
Every ad pointed directly to TikTok Shop with in-app checkout, reducing friction and drop-off.
Optimization
Daily performance reviews across creator, content, and ad data.
Cut weak links fast, scaled strong performers even faster.
Plugged learnings back into creative briefs to create a feedback loop.
Here’s what happened when strategy met execution, from GMV spikes to creator ROAS and paid performance. Real numbers. Real impact.
GMV Growth
We drove an 800% increase in CRIMPiT's GMV growth in the first 30 days.
Product Visibility
Our content generated 15M+ impressions, driving massive awareness at the point of purchase.
Conversion Rate Lift
Top performing creators and retargeting ads consistently converted, turning views into measurable revenue at scale.