How we Helped LuckyTrip Outperform TikTok Itself and Hit #1 in the App Store
COMPANY
LuckyTrip
ROLE
Influencer Marketing
LuckyTrip, the fastest-growing travel inspiration app in Europe, had partnerships with major travel brands, but no TikTok presence.
They came to Z MEDIA® to break into TikTok, drive mass app downloads, and position themselves as the go to Gen Z travel app in the UK.
The challenge? Compete with legacy travel brands and category leaders, on a fraction of the budget.
We built a high-impact creator campaign with Spark Ads and a test-and-learn creative framework, designed to maximise installs, engagement, and virality.
Creator Selection
Activated a mix of travel niche creators and TikTok-native talent with viral momentum.
Balanced aspirational travel content with relatable, low-effort meme formats.
Prioritised creators who could deliver performance and personality.
Content Strategy
Focused on why LuckyTrip is the ultimate spontaneous travel hack.
Leaned into lifestyle storytelling, TikTok trends, and sticky hooks.
Created FOMO-led messaging with clear calls to download and explore.
Paid Ads Strategy
Used Spark Ads to boost top-performing creator content.
Ran split tests on multiple creative styles to identify which formats converted best.
Reallocated budget in real time to top performers to maximise ROAS and minimise CPIs.
Optimization
Analysed creative CTR, CPI, and comment sentiment daily.
Reacted fast, cutting what didn’t convert and doubling down on what did.
Tracked app installs, follower growth, and visibility in tandem to scale impact.
When your app passes TikTok itself in the charts, you know it worked. Here’s what happened.
App Performance
Over 100,000 downloads in just 3 weeks.
LuckyTrip became the #1 most downloaded travel app in the UK.
More downloaded than TikTok itself for 48 hours.
#3 most downloaded app across all categories in the UK App Store.
Social Impact
Generated 6M+ views and a 1,600% increase in TikTok followers.
Industry Recognition
Featured on the TikTok for Business case study site.
Shortlisted for TikTok's 'GOAT' Award.
Highly Commended for Best Performance at the Official TikTok Awards, outperforming brands with 20x the budget.