How we Delivered $57K in GMV and 27x ROI for MyProtein’s Vimto Launch
COMPANY
MyProtein
ROLE
TikTok Shop
MyProtein tapped Z MEDIA® to launch their new Vimto-flavoured pre-workout on TikTok.
The brief? Make it viral, grow their TikTok Shop customer base, and do it all with ultra-efficient CPMs and a creator-first strategy.
We built a creator-powered campaign designed to break category norms and drive sales across unexpected verticals, not just fitness.
Creator Selection
Partnered with fitness creators and unexpected voices (gaming, entertainment, lifestyle).
Prioritized creators with tight community engagement and in-demo audience reach.
Handpicked for tone - fun, hype, no hard sell.
Content Strategy
Positioned the Vimto pre-workout as a must-try flavour drop, not just a supplement.
Creators showcased use cases pre-gym, mid-game, and in daily routines to show versatility.
Content emphasized energy, taste, and vibe, not just macros and formulas.
Paid Ads Strategy
Sparked the best organic videos to maximize reach without losing creator authenticity.
Used paid to hit new audiences and retarget high-intent shoppers directly in TikTok Shop.
Monitored CPMs daily to keep cost-efficiency razor sharp while scaling GMV.
Optimization
Tracked GMV, CTR, and ROAS across verticals to identify top-performing niches.
Cut underperformers early and doubled down on creators and content types that delivered.
Used performance insights to guide next-wave creative briefs in real time.
Here’s what happened when we mixed smart strategy with creator firepower. High ROI. New customers. Viral level reach.
GMV Performance
We generated $57,000 in TikTok Shop GMV in just 30 days.
Campaign ROI
The campaign achieved a 27x return on investment, exceeding all efficiency targets.
Audience Expansion
We brought MyProtein to new verticals and customer segments, turning flavor hype into full-funnel revenue.